Bengaluru (Karnataka) [India], August 4 (ANI/PRNewswire): Crest, a Bengaluru-based D2C inventory planning software, received an undisclosed amount of fresh capital on Tuesday from Deep Bajaj, Co-founder of feminine hygiene brand Sirona and Diksha Pande, Co-founder of the leading QSR brand Samosa Party.
Founded in January 2022, Crest is a fully automated inventory planning software focused on helping D2C brands and SMBs with their supply chain requirements.
Crest helps brands by eliminating out-of-stock and improving serviceability from the first month of implementation. Both Sirona and Samosa Party have been using the platform and have seen remarkable improvement in their serviceability levels.
Deep and Diksha, believe that the solution Crest is developing has the potential to change the way D2Cs handle their operation, having closely seen the problems and complexities in managing their own supply chain.
Crest intends to use the new funds to broaden its reach to D2Cs across the country and expand its feature offering, to address D2C-specific issues. With the rise in the number of upcoming D2C's and increasing competition across all segments, effective supply chain management will give these companies an edge over their competition and enable rapid growth and expansion.
"Rahul and team have built a fantastic product which solves a very pressing problem for all D2C brands - right inventory planning! Here more than planning, it's the 'right planning' component which is critical to avoid excess inventory or out-of-stock situations. We have used many platforms in the past but always found some element missing, until we used Crest! For me, it was 'a happy end-user experience' which was followed by a decision to invest. The team also brings vast experience from the same industry which is an icing on the cake. I am sure Crest is here to disrupt this category for the better! " said Deep Bajaj, Co-founder, Sirona Hygiene.
"D2C brands face issues with supply chain management and high growth startups are not equipped to run their demand forecast manually. Crest automates all the workflows and helps brands predict high demand periods and be ready to cater to customer demands. It has a direct impact on the revenue readiness of a company and that's the value we see Crest unlocking for many companies in the future. Rahul and team have built a robust product with years of their experience distilled into the workflows," said, Diksha Pande, Co-founder, Samosa Party.
"Within just 5 months of launch, we have seen remarkable growth and received phenomenal feedback for our platform from customers who are pleased with the increase in their key supply chain efficiency measured in fill-rates. Deep and Diksha have both been enthusiastic supporters of our vision to empower the D2C space in India, and we are delighted to have them both strengthen this partnership," said Rahul Vishwakarma, Co-founder & CEO, Crest.
Crest has customers from industries such as cosmetics, organic foods, QSRs, mobile accessories, agri-tech, and feminine hygiene. These customers have put their trust in the platform to help them with solutions like - automated inventory planning, automated demand forecasting, purchase planning, replenishment planning and new warehouse planning. These solutions have improved their serviceability across channels, helped them escape out-of-stock and streamline their supply chain operations.
The pandemic accelerated the growth of many D2C brands. Companies with their own websites experienced a 88 per cent rise in consumer demand in 2020 compared to the previous year. According to a recent report by Avendus Capital, the Indian D2C market is estimated to grow to 100 Bn USD by 2025.
Crest is at the forefront of this growth and is helping to improve how D2C brands can capture the growing demand.
Crest is a SaaS startup based in Bangalore that helps D2Cs and SMBs accelerate revenue growth by eliminating frequent stock-outs. Crest simplifies supply chain operations by using AI and Machine Learning to accurately predict demand and automate Purchase Planning and Replenishment Planning. They have helped their customers in improving availability across different nodes and channels in the supply chain, and were able to reduce stock out frequency by half within 3 months of engagement. This has resulted in a 15% increase in top-line revenue.
Crest was founded in 2022 by Rahul Vishwakarma, Akhil Kumar, and Yogesh Byahatti. Four years prior to founding Crest, three of them had been assisting businesses in improving their supply chains.
Sirona is a homegrown FemTech brand committed towards creating innovative problems-solving products and driving conversations around feminine hygiene problems. It solves unaddressed feminine hygiene problems that women face from puberty to menopause.
Sirona Hygiene was founded in 2014 by Deep and Mohit Bajaj and is headquartered in New Delhi, Delhi, India.
Extending its commitment towards solving hygiene problems for women, Sirona has also set up the Sirona Hygiene Foundation that aims to spread awareness and educate women from all walks of life. Recently, Sirona Hygiene has raised Rs 100 crore (approximately USD 13.5 million) in funding by The Good Glamm Group.
Amit Nanwari, a foodie and hardcore samosa aficionado, started Samosa Party in 2017 to improve the quality and experience of consuming samosas from roadside vendors. Samosa Party was launched to disrupt the experience of India's most consumed snack. Soon, Diksha Pande came onboard after spending a decade working at Oberoi.
The duo aimed to build a new-age global QSR brand out of India for the world. They have operations in Delhi, Bengaluru, Gurgaon, and Hyderabad. Samosa Party raised about Rs 2.5 crore from the angel investment platform, Inflection Point Ventures (IPV) in June 2020 and went on to raise Rs 15 crore from Kalaari Capital in December 2021.
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